Leveraging Social Media: Ethical Considerations & Suggested Practices (ARCHIVED)

In this presentation I will make the case that social media is to be
leveraged to further the behavior analytic vision. Whether your team
provides services to children on the spectrum, organizational behavior
management, industry-specific consultation, or is entrepreneurial in
nature the argument will be presented that a well-designed and
executed social media presence can strengthen a brand and create
opportunities for businesses and social movements that our foremothers
and forefathers dreamt of. A review of the relevant literature within
behavior analysis and relevant work outside behavioral science will be
reviewed along with current best-practices, ethical considerations,
and starting points for creating relevant content and showing the
world the power of behavior analysis.

OBJECTIVES:

1. Identify current considerations and best-practices for marketing
   behavior analytic content ethically on social media.
2. Identify current considerations and best-practices for branding
   behavior analytic content on social media.
3. Identify current considerations and best-practices for engaging and
   disseminating behavior analytic content on social media.